There is a lot of talk today about Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and there is a lot of confusion surrounding it.
Search engine marketing is the process of getting your website search engine rankings as high as possible. This has to be done with a comprehensive SEO internet marketing approach that really starts with the way your site is built. If your site does not have an organic SEO backbone, then it won’t really matter how much you pour into your search engine advertising. There is a lot of engineering that has to happen in order to make your internet marketing strategies pay off.
There are two main factors when considering your search engine marketing efforts. One is the “on-page factors” and the other is your “off-page factors”. I’m going to start with your on-page factors first.
An on page factor is anything that actually sits on the website itself. These are your URL, the title tags, your meta tags (description, keywords, robots, etc.), the H1, H2, and H3 (all the way to H6) tags, the alt names for images, appropriate cross linking, and the right keyword density. Even though these items are only about 30% of the weight of the overall effort toward search engine positioning, think of them as the foundation of your house, it may only be 30% of the weight of your house, but your entire house sits on top of it, the same holds true for these on page factors. If your site isn’t built on a solid SEO foundation, then your efforts toward website rankings will not pay off.
So, what do we do about making your search engine marketing pay off? We take a comprehensive search engine optimization approach and concentrate on your business, on your market.
Search Engine Marketing
To maximize the effectiveness of our SEO techniques we ask questions like:
* Who are you looking to connect with?
* How are they finding you today?
* Are you interested in PPC advertising to drive instant traffic to your site?
* What other online advertising have you done? How successful was it?
* Have you done any keyword optimization research?
The answers to questions like these will assist us in building your SEO strategy. This will enable us to make the most of your search engine marketing efforts.
Of course web design has a part to play here as well. Without a beautiful website that compels the online visitor to explore further, and return (and tell their friends) then all the search engine optimization in the world may not help. Your site has to have a great user experience, both for the online visitor and the search engine spiders.
The off-page factors actually represent about 70% of the weight of your search engine ranking. Off-page factors are things like a link from a relevant site using one of your keywords, or an article posted on a directory listing your site using that same keyword. Activities such as back linking, blog posting, directory listing, article writing, and spinning increase the relevancy of these off-page factors. This makes your search engine marketing efforts really pay off! These SEO marketing efforts has been likened to hitting a moving target; because a keyword ranking that is driving traffic today may not be driving it tomorrow. Keeping your site relevant takes effort, but we have the right tools and the right specialists for the job. Remember, while not always true, generally speaking the higher the rank, the more traffic. If you’re wanting to increase your search engine ranking, we know how it’s done!
If you’re looking for a company that has search engine optimization how to know-how, you’ve come to the right place. We may not have written the search engine optimization book, we have studied it extensively. We know what works when it comes to how to improve search engine ranking for your site. We can get you search engine placement that will really make your site shine above your competition.
To get to know more about our search engine marketing team give us a call at 1-888-85LEADS (888-855-3237) and ask us how we can explode your business on to the net!