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What Real Estate Lead Management Software Should I Use?

lead-management-software

Real estate lead management software allows you to manage your real estate leads.  What does this really mean to you?  If you have a real estate office or real estate agent, you typically will have potential customers contact you for one reason or another.  These potential customers could be past clients, new clients, or even referred clients wanting to buy real estate, sell real estate, lease real estate, or rent real estate.  The potential customer could be real estate buyer looking to purchase a piece of property or home.  Another potential customer could be a real estate buyer looking to sell a piece of property or home.  A third kind of potential customer could be looking to lease out a property or be interested in renting a property.

 

 

IT engineer in datacenterReal Estate Lead Management Software Is Critical to Your Real Estate Business

No matter what the potential customers want, you must act quickly to seal a deal.  Customers are no longer willing to wait around for someone to contact them.  This is why a real estate lead management software system is crucial to your business.  With the Internet today, customers can quickly contact several real estate offices and real estate agent in a manner of minutes.  Real estate offices and agents must be able to respond promptly to these potential customers.

 

 

Real Estate Lead Management Software Captures Real Estate Lead Contact Information and Type

To manage the many types of incoming real estate leads, a real estate office or real estate agent must employ the latest, start-of-the-art, lead management software system available.  A real estate lead management software system should first of all be able to work with a real estate website that has several types of lead capture forms in order to qualify each lead.  The lead management software system should not only capture a lead’s contact information, but also allow the potential real estate client to add a comment or message regarding their real estate needs.  In addition, the real estate lead management software system should also be able to categorize the incoming real estate lead as a real estate buyer, real estate seller, real estate lessor, real estate lessee, residential, commercial, land development, or other so that you will understand the potential customer’s actual needs when responding.

 

 

Real Estate Lead Management Software Provides the Appropriate Prompt Response

The real estate lead management software should be able to provide an immediate appropriate response to the potential customer in order to demonstrate that you, the real estate office or real estate agent, are definitely interested in their business and or meeting their real estate needs.  The real estate lead management system software should be able to respond using an email auto-responder message, kick off an email marketing campaign, and/or respond with a phone text message or out-bound fax message.

 

The real estate lead management software system should also immediately notify the real estate office or agent to alert them to the incoming lead and what real estate needs that potential customer has.  It is a real estate office, the real estate lead management software system should be able to store where the real estate lead came from (real estate website, what webpage, what particular web form was filled out, the type of real estate lead (buyer, seller, lessor, lessee, residential property, commercial property, land, or other) so that the lead can be automatically distributed to the proper real estate agent; and that real estate agent can be prepared with as much information as he/she needs to make the return contact.

 

 

Real Estate Lead Management Software – Must Have Features

A true real estate lead management software system must have the following features to be useful to a real estate office or real estate agent.

 

First and foremost, the management software system must be able to automatically collect real estate lead contact information, including the lead type, lead status, and lead source information pertaining to the real estate lead.

 

Second, the management software system must be interoperable with a web-based CRM (Customer Relationship Manager) system in order to completely manage the real estate lead from prospect to closure, as well as repeat real estate business, repeat real estate business, and real estate referrals.

 

Third, the real estate lead management software system must be able to auto-respond immediately with the appropriate information (via email, fax, phone, or text) that the real estate lead is looking for to establish a quicker relationship.  The management system software should at the same time notify the real estate office or real estate agent that a lead has entered the system and send out it to the appropriate agent with all of the details about the potential client; so that the agent can follow up with the lead as quickly as possible to create that one-on-one relationship that is so important in the real estate industry.

 

Other important features of feature-rich real estate lead management software system include being able to:

  • Share real estate leads with in your organization.
  • Change customer lead status as the real estate relationship progresses.
  • Manage the real estate email correspondence within the real estate CRM and associate your real estate client’s email directly to their lead detail information.
  • Kick off email real estate specific marketing campaigns based on incoming real estate lead type, real estate lead status, and/or real estate lead source.  If the statuses of the real estate lead changes, the system should automatically change the type of email marketing campaigns that the client receives.
  • Contact and call logs should automatically be created so that you or anyone who contacts the real estate lead will be able to see what contacts were made, how many contacts were made, and what transpired each time a contact was made.
  • Control who in your real estate organization can has the appropriate real estate role and real estate permissions to view or edit your real estate contact data.

Masterdigm Real Estate Lead Management software offers a Real Estate Broker solution and a Real Estate Agent solution.  One very important aspect in managing your real estate leads is having web forms on your website’s webpages that automatically bring in the leads into your real estate CRM.  If you are manually entering lead data, you are not working as effectively and efficiently as you can.

 

Let us show you how to better manage your real estate leads within the Masterdigm Real Estate CRM System.  Masterdigm’s Real Estate Lead Management System will give you the winning edge that all real estate offices and agents must have to be successful. Call us or fill out the web form below to allow us to show you how real estate lead management software can take your real estate business to the next level

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