Why do Real Estate Brokers and or Agents need a Real Estate CRM?

Today, it’s imperative for Real Estate brokers and or agents to manage leads “effectively”.  Per NAR, Realtor.com, etc, it is stated that potential home buyers are starting 6-9 months on the web searching for properties before purchasing.  If this is true, then every lead you generate must be managed with the utmost care.  Question is:  How do you do it?

We all know that managing leads is an art form and a science.  It takes skill to manage leads, especially if they convert several months later.  The analogy could be something like an orchard.  It takes time for the orchard to produce fruit, but during the interim you need to cultivate and water to ensure a quality harvest.  The same analogy holds true with respect to leads.  Leads must be nurtured!  If you don’t nurture your leads, then your competitor will.  Bottom line is that you need a “system” to help manage the conversion process.  This is where a CRM(Customer Relationship Management) software comes in.

To determine what features are most important, feel free to review the following posts:

1. Real Estate CRM Featured Solutions : Masterdigm CRM
2. All in One Real Estate Website CRM Systems
3. How to Integrate Proper Lead Management Techniques